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Leveraging search analytics to build a new website section that topped search rankings within weeks.
Utilizing user behavior data and psychological principles to drive our homepage redesign.
Migrating PSPDFKit's website to Webflow while executing a complete rebrand.
Transforming Lookout's online presence through a brand redesign and migration to Webflow.
Understanding the business goals and the problems we are trying to solve for our users is always the start of my process. Using a variety of research methods (analytics, interviews, audits) I seek to better the users who I'm building for so I can create an optimal product for the business.
With a comprehensive understanding of the project as my foundation, I create a strategic roadmap to drive it from start to finish. This includes priority matrices, OKRs, project timelines and task assignment, aligning all involved parties with a clear understanding of the problem and empowering them to focus on the necessary tasks for its resolution.
Crafting engaging and high-performing websites from the ground up. I build fully functional and responsive sites that not only look fantastic but also deliver exceptional performance. My focus extends to architecting user experiences that captivate audiences and drive conversions, translating design principles and user insights into tangible solutions.
A successful web build demands continuous optimization and testing. Through methods like A/B testing, usability testing, conversion flow analysis, and heatmap analysis, I effectively identify design roadblocks and boost overall website performance.
What makes me different? Playing in a rock band showed me how blending different perspectives can create something powerful. I apply that same philosophy to my work. Drawing on my backgrounds in analytics, marketing, design, and development allows me to build web experiences that are both unique and truly impactful.