Contact me

Matt

Gummow

Checkout my work...

H

View my process...

research

Understanding the business goals and the problems we are trying to solve for our users is always the start of my process. Using a variety of research methods (analytics, interviews, audits) I seek to better the users who I'm building for so I can create an optimal product for the business.

Strategize

With a comprehensive understanding of the project as my foundation, I create a strategic roadmap to drive it from start to finish. This includes priority matrices, OKRs, project timelines and task assignment, aligning all involved parties with a clear understanding of the problem and empowering them to focus on the necessary tasks for its resolution.

Design & Develop

Crafting engaging and high-performing websites from the ground up. I build fully functional and responsive sites that not only look fantastic but also deliver exceptional performance. My focus extends to architecting user experiences that captivate audiences and drive conversions, translating design principles and user insights into tangible solutions.

Test & Optimize

A successful web build demands continuous optimization and testing. Through methods like A/B testing, usability testing, conversion flow analysis, and heatmap analysis, I effectively identify design roadblocks and boost overall website performance.

Effective creativity begins with understanding,
what sets you apart

What makes me different? Playing in a rock band showed me how blending different perspectives can create something powerful. I apply that same philosophy to my work. Drawing on my backgrounds in analytics, marketing, design, and development allows me to build web experiences that are both unique and truly impactful.

More about me

Testimonials

"I was constantly impressed by his sharp eye for detail and natural leadership style. His friendly, approachable personality made him an awesome mentor who not only pushed our projects forward but also helped everyone on the team level up their skills.”

Alexandru Popian
Managed By Me @ Lookout

“Matt is an incredibly talented and sharp individual. When presented with a difficult task, he is willing to do whatever it takes to get out on the other side a better designer and solutions architect. He is someone I wouldn't hesitate to hire if given the opportunity."

Cesar Martinez
My Manager @ Online Image

"His ability to see the bigger picture through different perspectives and talent for creativity leads him to design incredibly beautiful/functional websites. He always goes out of his way to make things not only look cleaner but work better as well."

Kassidy Knobel
Worked With Me @ Online Image

Experience

Freelancing
2020’ - Present’
PSPDFKit/Nutrient
2024' - 25'
Lookout
2021’ - 24’
Online Image
2019’ - 20’
Clearview Live
2019’ - 20’

Education & Certifications

Front-End Developer Certification
2024- 25’
Google Analytics Certification
2021’
UX Design Certification
2018’
Bachelors in Psychology
2014’ - 16’